The Importance of branding positioning on social media

Most Organizations and Companies have built well-reputed and trusted brands through developing and use of brand positioning strategies.

Brand positioning has three components:

1. Branding which entails creating a brand statement and plans for messaging, strategy and marketing.
2. Brand behavior which include the actions the company takes to breathe life into the branding theories.
3. Customer perception about a brand’s products or services can change with proper branding.  The perception of your target audience is indispensable because it measures the efficiency of your marketing plans.

Brand positioning is the core of every digital marketing strategy. The goals of brand positioning vary per business. But in general, you position your brand so that your target market views it as: top-tier, having excellent value, the superior choice, satisfactory and trustworthy.

Brand positioning has several importance’s which include:

• Spells the difference. Standing out from the competition is vital. As a brand, you must show your target audience what you can bring to the table, what makes your product unique, and why they should trust your company. Brand positioning helps you achieve all this.
• Strengthens the business. Having a solid brand position boosts the value of your company. Before making a purchase, customers think about the benefits they can get from your product and how well you can meet their needs. How you position your brand to meet these demands directly impacts the likelihood of a prospect turning into a repeat customer.
• Evokes the right emotions. Brand position tactics and goals vary. Your positioning and messaging will differ based on what you offer and your business model. And most of the time, what you offer isn’t that much different from your competition. The clincher is the feelings attached to the buying process. And these feelings vary too. To a buyer, it can be a relief to finally buy a product they can trust or joy in finding a reasonably priced item.

Brand Positioning on Social Media is one of the most effective methods. Social media helps a company promote its vision, display its value, engage employees, and develop emotional connections with customers. The numbers prove it. Globally, 57.6% of people use social media. 91% of business-to-business buyers use social media. 90% of Instagram users follow a corporate or official brand account. Your brand’s social media (or lack thereof) speaks as much about your messaging as your actual content.

The following points are to be considered when positioning your brand on social media:

Choose the proper social media networks: Look for the most suitable social media network for your brand. Look for the ones your target market uses the most. Your company/organization may need to adjust its brand message to match the demands of your target audience once you’ve identified the platforms.

Engage with your followers regularly: Upload quality content to your social media platforms. Regardless of the industry, your audience is always hungry for new content. As such, your brand should evolve and adapt to these demands. Benefit from your existing audience by offering more information, answering questions, soliciting feedback, or running a contest.

Provide value to your posts: Launch a relevant campaign that highlights your consumers. Post inspiring stories about your employees. Keep up with global events, and find a way to incorporate them into your brand.

Set a social media goal: There are several reasons why your brand should be on social media. You may need to be on Twitter to provide better customer service. Or perhaps you want the TikTok community to be aware of your new products. Setting a goal helps to track the brand’s growth easier. These goals are crucial, and companies sometimes hire social media managers to look after their accounts.

Create multiple profiles for different purposes: Having multiple profiles on one social media site could suit a big company or organization. These profiles help the brand target specific markets and deliver the right content.

At GND Consult, we assist our customers in coming up with a brand positioning strategy for their products at a considerable sum.